Gero
Modular ERP platform centralizing sales, inventory, CRM, and finance for Moroccan SMEs built as a multi-product ecosystem with industry-specific versions.
Overview
One platform, every business operation
Gero is a modular ERP designed specifically for Moroccan SMEs. It centralizes billing, inventory, CRM, and reporting into a single cloud system giving business owners real-time visibility over their operations.
Rather than a single rigid product, Gero is a platform with specialized versions per industry a shared core with domain-specific extensions that cover everything from retail POS to optical stores.
Objective
Unify business operations sales, purchases, stock, and finance in one system
Eliminate manual processes and reduce human error across key workflows
Provide real-time financial and operational insights via live dashboards
Scale across multiple business types without rebuilding the core system
My Role
Lead developer
Lead Developer
Sole developer responsible for the entire platform from initial architecture decisions to every line of shipped code.
Full-stack Development
End-to-end implementation using Laravel on the backend with a modern frontend stack.
Architecture Design
Modular system design where each business type extends a shared core without duplication.
API & Database Design
Scalable schema and REST API design for ERP workflows orders, payments, inventory, reporting.
UX Optimization
Designed for real operational speed every flow prioritizes the time it takes a user to complete a task.
Tech Stack
Core Features
Built for how businesses actually run
Business Management
- Quotes, invoices & payment tracking
- Customer management (CRM)
- Sales lifecycle: quote → order → invoice
- Supplier and purchase management
Inventory & Operations
- Real-time stock management
- Automated restocking alerts
- Multi-location and multi-module support
- Returns and discount handling
Analytics & Reporting
- Live dashboards with KPIs
- Sales, margins & unpaid invoices
- Financial performance tracking
- Profitability per service or product
Cloud & Security
- Centralized cloud infrastructure
- Role-based access control
- Secure data handling
- Multi-business tenant isolation
Platform Versions
One core, four industries
Each version shares the same robust ERP foundation but extends it with domain-specific features so no business is forced to work around a generic tool.
Services Version
For agencies & consultants
Designed for service-based businesses that manage projects, interventions, and employee time.
- Job & intervention planning with shared calendars
- Quote → service → invoice workflow
- Employee management and time tracking
- Automated invoicing and payment tracking
Focus: Operational efficiency + service profitability
POS Version
For retail & physical stores
Built for fast-paced retail environments where checkout speed and stock accuracy are critical.
- Fast checkout with barcode support
- Multi-payment handling (cash, card, transfer)
- Real-time stock synchronization
- Sales analytics and reporting
Focus: Speed + real-time retail control
Classic Version
For SMEs & commerce
General-purpose ERP covering the full business cycle for small and medium enterprises.
- Sales and purchase management
- Inventory tracking
- Simple invoicing workflows
- Business-wide reporting
Focus: All-in-one management for small businesses
Optique Version
For optical stores
A specialized solution with prescription management, optical product catalogues, and third-party billing.
- Client and prescription management
- Optical product handling (frames, lenses)
- Insurance & third-party payment workflows
- Centralized data and operational automation
Focus: Industry-specific workflow optimization
Screenshots
A look inside the platform
Services Version
POS Version
Optique Version
Architecture
Modular by design
Gero is architected around a shared ERP core that each industry version extends avoiding code duplication while enabling highly specific feature sets per vertical.
- Modular SaaS design with multi-version platform
- Shared core with domain-specific extensions
- REST API-driven architecture throughout
- Scalable multi-business database structure
- Real-time data flow for dashboards and reporting
Key Takeaways
Business-first thinking
ERP systems require deep understanding of operations before any code is written.
Modularity is essential
A shared core with extensions is the only sustainable way to scale across industries.
Financial visibility = highest value
Real-time cash flow and margin tracking is what businesses value most.
UX is a business metric
In operational tools, speed and clarity directly translate to time saved and time is money.
Impact
Real results for real businesses
Reduced manual work
Billing and operations workflows that previously required hours of manual effort are now automated.
Better cash flow visibility
Improved payment tracking gives owners a live picture of what's paid, pending, and overdue.
Scalable workflows
Businesses can grow without outgrowing the system structured processes replace ad-hoc methods.
Industry-specific tools
Delivered four vertical solutions without rebuilding the core one platform, four industries served.
Work with us
Have a similar project in mind?
Whether you need a SaaS platform, a custom internal system, or just clarity on the right approach we help you figure it out before writing a line of code.